It’s important to develop your product or service according to your customers’ feedback and growing needs. Listen and tend to your client’s needs (within reason) As for your content, it should be something fun, like short, upbeat videos on Instagram and Facebook. Your logo should be modern and edgy if you want people to get excited about your brand and become part of your community. Say, for example, that you’re designing clothes for a young customer base. Post new content on social media and address your audience in a way that resonates with them. So how can you keep the hype going? It all starts and ends with your marketing efforts. Do your clients want to wear your company’s logo on their shirts or put your sticker on their laptops? That’s awesome proof that you’ve created your own community! Turn your client base into a “fan club”Ĭompanies should build their branding in a way that makes their clientele feel included and noticed. At this point, quality can save or sink your business.
If negative reviews start coming out, it will be hard to bounce back. Offering a high-quality product is the strongest weapon for a new business that has to compete against established companies. Remember to place extra focus on the quality of your product. Your marketing strategy also contributes to a positive customer experience. Clients expect quick, educated responses, problem solutions, as well as careful guidance. Namely, your customer service should be top-notch. Starting from your website, which should be easy to navigate and mobile-friendly, to direct client interactions and after-sales support. To build a loyal customer base, you need to deliver a memorable customer experience during every touchpoint of the customer journey. Or, you can use email to send out surveys and share important news, or just to send personalized wishes during holidays and birthdays. A Facebook bot is a great way to approach customers, as it averages 70-80% open rates (!). To maintain your client base, it’s equally important that you reach out to customers as well. Make sure you reply to each and every one of your clients’ comments. If you’re in the hospitality sector, for example, you need to check TripAdvisor, Expedia, and other related sites to respond to feedback. Stay active on Facebook, Instagram, or wherever it’s easier for clients to reach you. Clients need to leave feedback or request technical support with no fuss.
#Increased client base professional
Offer multiple communication channelsĬommunication is key in every personal or professional context. Small details like that will help you build an approachable and friendly company image. Introduce them to your employees and share an interesting or fun fact about them. Create a dedicated page on your small business website where you briefly talk about the struggle, the dreams, and the vision behind your company. Don’t be afraid to share your success story with them. Help clients realize that your company is much more than a logo and a catchy tagline. Being open about where you come from accomplishes a deeper emotional connection and sets the foundation for winning your clients’ trust. Show the human side of your companyīuilding a client base starts with forming an honest relationship with your clients. With that in mind, today, we’re sharing 7 tips to build and maintain a loyal client base so that your business stays strong and competitive. That makes the importance of customer loyalty even greater. And not just that - the chances of selling your product or service to a new customer are significantly lower compared to selling them to an existing one. In fact, client acquisition costs five times more than client retention. Attracting new customers and building a client base are both expensive hobbies.
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